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Impact:
increased traffic and content
consumption, higher engagement
As Editorial Director of Employee/Integrated Communications at Turner, I created a new voice and fresh approach to our employee interaction. I had a similar opportunity at Salesforce, renaming the "Ohana Blog" to "Inside Salesforce." I led site redesigns in both roles, working with Globant at Turner and 10 Up at Salesforce. As a 50-50, left/right-brained person who lives at the intersection of content and technology, content creation and blog management are my jam.
employer brand
I wasn't part of my high school yearbook team and that's ok because later in life, supporting the Employer Branding team, I was the chief copywriter for culture content in Salesforce's gorgeous annual yearbooks. These coffee-table books were given to customers and placed in customer-facing areas of Salesforce buildings.*
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Along with the yearbook, I was the principal writer for Salesforce's Great Place to Work entry.
Click an image to download a copy ... they're amazing!​
storytelling
A note about confidentiality: the bulk of my work at Salesforce is covered by an NDA and cannot be published. Excerpts shown are non-confidential or have been altered for display.
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