Impact:
engaged employees, recruiting
referrals, higher survey scores
my vision
Marketer, culture consultant, and author Stan Slap says that an employee culture is like a living, breathing organism, focused on self-preservation. If you break the trust of the culture, you'll be forced into damage control and rebuilding the company's relationship with employees. I'm passionate about employee comms and culture work that grows trust, motivates employees, and reduces turnover.
program comms
Salesforce COMPANY KICKOFF (CKO)
Q. How do you keep Salesforce's 80k employees engaged for an annual 3-day event, in person for 5k employees brought to the Javits Center in New York City, and streamed for everyone else?
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A. By creating a social feed using Slack, granularly planned down to the minute for engagement during and between sessions.*
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salesforce CULTURE EVENTS
I was responsible for internal comms about culture events like Salesforce Has Talent, Peace and Joy, Koa Club, and other important pieces of the Salesforce culture*.
environmental branding
A "digital screen" channel is an important medium to help engage employees who may not open email or participate in town halls or other events.
At both Salesforce and Turner, I overhauled the strategy for the screens, sandwiching eye-catching "culture" screens between screens about the business. At Turner, some of these screens became known as "sassy boards," reflecting a new voice designed to connect with employees in an entertainment business.
SASSY screens
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engagement holiday screens
Employees cannot live on sassy boards alone. To maintain employee attention to digital screens, I developed a program of promoting "special holidays" on boards. The ultimate payoff came when an employee I met told me she and her team called each other by their middle names on Middle Name Pride Day.
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content screens
Marketing new types of content for employees called upon my long history of promoting television programming. Attention-grabbing headlines designed to be consumed in under :08 on a digital screen was the name of the game. In some cases, we saw website traffic increases of 200% or more for content.
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* A note about confidentiality: the bulk of my work at Salesforce is covered by an NDA and cannot be published. Excerpts shown are non-confidential or have been altered for display.
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